Make It Happen
The Royal Bank of Scotland has a new advertising campaign; the slogan is "Make it happen" and features crucial, life or death scenarios where everyone observing discusses what the issue is and how to resolve it but does not take any steps to do it. Someone will then wander into the scene, do what is necessary and leave.This is wonderfully haunting imagery of what Corporate America has become: the individuals with the authority and the ability to make decisions and cause change, spend all of their time talking, searching, researching and regurgitating without every moving toward concrete progress. Executives are so timid that they refuse to take necessary risks--solidly calculated risks--and instead wait for someone else to Make It Happen.
posted by Lachlan @ 9:49 AM
0 Comments:
Post a Comment
<< Home